Based out of Korea, Sire basses were created out of the need for high-quality instruments on a budget. Three young musician friends began making their own instruments when they found that the ones they wanted, were out of their price range. Once word got out that these instruments were at a high value, they started to gain some attention and began to sell Sire instruments online. With the insatiable urge to find ways to make these instruments better feeling, better sounding and more cost-effective, Sire captured the attention of Marcus Miller – session musician who worked with artist such as, Michael Jackson, Beyoncé, Herbie Hancock, Mariah Carey, The Crusaders, Wayne Shorter, McCoy Tyner, Frank Sinatra, George Benson, Dr. John, Aretha Franklin, Elton John, Joe Walsh, Jean-Michel Jarre, Grover Washington Jr., Donald Fagen, Bill Withers, Bernard Wright, Kazumi Watanabe, Chaka Khan, LL Cool J and Flavio Sala.
Marcus Miller soon signed on as a major collaborator with Sire basses as they released the second generation of basses. The second generation adopted the wishes of their clients to create some of the nicest and most money-conscious collections in the industry. Sire also has an impressive artist roster including, Pablo Motyczak, Matamba, Leon Philipsen, Mathieu Llopart, Zafer Sanli, Rommel Dela Cruz, Eric Silva, Christian Laguna, Jamie Bestwick, Leonard Choon Hwee Ng, Rob Silva, José Dantas, Humberto Miquilena, Álvaro Sovero, Baybars Konuralp, Rama Lesmana Natanael, Jorge Burgos Jr., Vuyani Wakaba, Juan Carlos, Will Howard, Maarten Plukker, Jackie Clark, Jauqo III-X, Adam Dorn, Patcharapong Ruenghirunwong, and James Werts.
